Social Media Makes an Impact
submitted by Joshua Munchow, VP of Social Media

An APMM First: We LIVE-STREAMED what was going on during the Grand Rapids Conference

This past March saw the 2018 APMM Conference take place in fun (if a bit chilly) Grand Rapids, MI. Overall the conference was a great success and the variety of tours, workshops, lectures, and adventures proved that the model making community is still going strong. What it also showed is that we have a huge opportunity to share our skills, knowledge, and passion with each other and the world. 

  


Social Media Makes an Impact

submitted by Joshua Munchow, VP of Social Media

 

This past March saw the 2018 APMM Conference take place in fun (if a bit chilly) Grand Rapids, MI. Overall the conference was a great success and the variety of tours, workshops, lectures, and adventures proved that the model making community is still going strong. What it also showed is that we have a huge opportunity to share our skills, knowledge, and passion with each other and the world. 

Obviously we have loved the MILE and its ability to allow us to ask each other questions and get quick feedback. And while the conference every two years is a fantastic place to meet and share with our fellow professionals, there could still be a lot of sharing in between, and not just among us professionals. Of course I am talking about the use of social media and our slow yet determined attempts to make use of Facebook, Instagram, Twitter, and LinkedIn to share what is going on within the community.

The 2018 APMM Conference was the very first time that we live-streamed what was going on during the conference, from workshops to the vendor expo, to give those who were not able to attend the ability to partake in some of it. We gave a guided tour of the vendor expo, led by the inimitable Bruce Willey and Peter Mack, where we spoke with every vendor in attendance and allowed them a chance to pitch their goods and services, not only to us, but to the entire world.

We streamed four different workshop lectures about topics like 3D metal printing, model conservation, and the talents of a model maker, as well as detailing the model making degree offered by Northeast Wisconsin Technical College. These videos provided over 5 hours of model making content, now available to anyone that missed the show, or others who want to see what a typical presentation is like.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Over the course of the show we shared photos of tours and gave a glimpse into the special things we get to see simply because we attend the conference. We shared photos and details from workshops, and we are set to release videos of the keynote speech and other interesting things experienced while in Grand Rapids. Over the course of the month leading up to the conference and during the conference itself, more than two thousand seven hundred (2,700) people saw what we shared, including vendor promotions, conference details, and all of the interesting content during the event. 

The best part is that people can continue to see that, and to date our posts from that month have been seen more than 6,800 times!! Nearly seven thousand times for a couple dozen posts! And that was just on Facebook!

When spread across our combined 2,316 followers on Instagram, Twitter, Facebook, and LinkedIn, we already have the ability to reach a large audience, many of whom are professionals and hobbyists who would really benefit from the information we share. Of course, it is up to me to maintain a steady flow of content to share, and up to every member to share anything they can. As you will see from Bruce Willey and his discussion of the new Tips & Tricks initiative, we are looking at multiple ways to make sure the APMM benefits you, our members.

 

 

 

  

 

 

 

 

 

 

 

 

 

The conference was a blast, and we have a lot of content to share with our members, and you will be seeing that as we move forward. But I ask each and every one of you to think about giving back, sharing things you know for our weekly Tips & Tricks posts, sending in photos or videos from the conference, or of anything you find interesting. We are a massive resource for knowledge and we hope that we can show that to the world to help build the APMM in the future.

Keep an eye out for upcoming content, and share what you have. The tours we went on were illuminating to say the least, and our workshops provided a cache of great info about a variety of subjects. Our keynote speech was fantastic, and we got an in-depth view into the career of one of our long time members with the Featured Model Maker presentation. And everyone seemed to have a great time meeting friends, colleagues, and professionals who have so much in common with each other.

I for one am looking forward to sharing more with our members across all of our social media platforms, and helping push the Association of Professional Model Makers into a new decade with our conference in 2020!

 

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Association of Professional Model Makers Summer 2018 Newsletter

 
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